PostgraduateBusiness & Management

MSc Strategic Digital Marketing

Lead digital transformation and create data-driven marketing strategies.

Duration

1-2 years

Study Mode

Full-time / Part-time / Online

Qualification

Postgraduate

Course Overview

Master strategic digital marketing in the age of data analytics and AI. Learn to develop and implement comprehensive digital strategies that drive business growth and customer engagement.

Key Features

Digital strategy development

Marketing analytics

Social media strategy

Content marketing

SEO and SEM mastery

Brand management

Career Opportunities

Graduates of this programme can pursue various career paths including:

Digital Marketing Director

Marketing Strategy Manager

Chief Marketing Officer

Digital Consultant

Brand Strategist

E-commerce Manager

Entry Requirements

Bachelor's degree (2:2 or above)
Marketing experience preferred
English Language: IELTS 6.5 (no band less than 6.0)

Study Locations

Berlin

London

Manchester

British AUC University Study Centre

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